Compass Florida Announced New Director of Operations
Compass Florida is excited to announce its new Director of Operations, Alexandra Elfmont. Alexandra will be responsible for leading agent operations, product experts, and the listing/transaction teams across the state. Her extensive management skills and hands-on proficiency are a few of the talents she will bring to this endeavor with Compass Florida’s growing Real Estate in Miami team.
“Alexandra Elfmont is highly recognized for her leadership experience, but what makes her a great choice for Compass is her creative approach to problem solving and teamwork,” said Beth Butler, General Manager of Compass Florida. “Her diverse background brings a new perspective to the Compass vision as we continue to grow throughout South Florida.”
Alexandra joins Compass with experience as the former executive vice president of Engel & Völkers Miami. During her time there, Alexandra played an integral role in leading the overall strategic vision and execution of the firm’s presence from sales management, recruitment, mergers and acquisitions, operations, and marketing. She worked very closely with the sales agents in developing their businesses by providing one-on-one coaching, creating business plans and marketing strategies, listing presentation guidance, and much more. In addition, she acted as a brand ambassador across the firm’s worldwide network.
Alexandra held similar responsibilities as vice president of marketing for the Development Division of Cervera Real Estate. During her time at Cervera, she was responsible for the marketing, branding, strategy, and video production of development projects exclusively represented by the firm, totaling over $5 billion in inventory. She developed campaigns that helped market and position the properties. Alexandra coordinated the company’s high-profile events, refined the brand’s digital marketing strategy, acted as key liaison for international expositions and conferences, and was essential to the firm’s growth in the Asian market.
“Compass Florida has remarkable expertise and is a company that enjoys building and empowering not only its real estate agents, but all employees,” said Alexandra Elfmont, Director of Operations at Compass Florida. “For the past several years, I have been following Compass’ growth. I have consistently been impressed by the way the firm uniquely positions itself in the market as a real estate and technology company geared to improving the efficiencies and processes of an agent’s business.”
A native of South Florida, Alexandra grew up on Key Biscayne. She attended the University of Southern California (USC), where she earned her Bachelor of Arts degree in Cinema-Television Production in 2007. Among her film accomplishments are numerous award-winning films, including a documentary about gangs and street children in Honduras that earned a Top Documentary Award at a South Africa Film Festival. She was also twice honored as one of USC’s Top 10 Directors. Responsible and hard-working, real estate was a part of Alexandra’s upbringing. When working on her father’s corporate video, Alexandra realized she could unite her two professional passions. Today, her skills in sales and marketing, in both general real estate and development sales, allow her to evaluate and enhance the many different business functions that top brokerage firms require.
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Header photo courtesy @therealdeal.com