Lexus Lights up DesignMiami/ for Art Basel
Lexus is thrilled to announce that it will join Design Miami/ as the official automotive partner for the 2018 event in Miami. Lexus will deepen its mission to create a better world through design at this global forum that brings together the most influential collectors, designers, curators and critics from around the world in celebration of design culture. On site at the fair, the LF-1 Limitless Future Concept Vehicle will be exhibited in an installation titled The Future is Limitless.
The LF-1 Limitless will be displayed with a mixed reality installation, an evolution of the projection mapping designed by Japanese architect Socha Ichikawa of dNA (doubleNegatives Architecture / hclab). Ichikawa believes architecture’s potential is restricted by conventional methods of measuring space. By programming computers to interpret space from an omni-directional perspective, he frees his imagination to explore new dimensions.
Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless concept is a showcase of technology, innovation, and the latest evolution of design at Lexus. Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus. The exhibition is a new iteration of the popular installation shown at Cavallerizz—Museo della Scienza/Tecnologia Leonardo da Vinci in Milan in April 2018.
“We relish the opportunity to position the work of our Lexus designers in the context of this seminal design community,” says Brian Bolain, General Manager of Lexus International. “The LF-1 Limitless represents the apex of Lexus’ future vision and we are proud to bring it to Design Miami/.”
Celebrating its thirtieth anniversary in 2019, Lexus has seen many milestones since it launched, including the industry-redefining LS 400, the first-ever luxury crossover RX, the first-ever luxury hybrid, and the revered supercar LFA. The LF-1 concept, with its size, proportions and capabilities, represents new thinking applied to the premium luxury crossover space. With The Future is Limitless, Lexus looks to the future.
“Design Miami/ is pleased to welcome Lexus as our official automotive partner and to celebrate the brand’s commitment to creating a better world through design,” says Jennifer Roberts, Chief Executive Officer of Design Miami/. “Lexus' dedication to design excellence is unparalleled. We are thrilled to have the LF-1 Limitless future concept vehicle on display at Design Miami/ this December.”
Header photo courtesy @ Lexus